The Alison Group
Advertising Specialties
Advertising Specialties are small giveaway items intended for brand awareness and are given away at promotional events or where the products are sold. These are items such as pens, mugs, t-shirts, key tags, can coolers, mouse pads, hats, etc.
Premiums are similar to Advertising Specialties, except the items are usually part of a specific promotion. For example, “ Buy 10 cases of beer and receive a beach chair!”. Or when you buy an item, lets say a bottle of rum, there is a free glass included - this is also called a Gift With Purchase (GWP).
See samples of Advertising Specialties.